Netflix (NYSE: NFLX) and WWE®, part of TKO Group Holdings (NYSE: TKO), kicked off their partnership in style with the explosive debut of Monday Night RAW on Netflix. This wasn’t just a premiere—it was a statement. WWE proved its dominance, breaking records, captivating millions, and setting social media ablaze.
The Numbers Don’t Lie—They’re Monstrous
RAW’s Netflix debut pulled in a jaw-dropping 4.9 million Live+1 views globally, obliterating past benchmarks. In the US, the show averaged 2.6 million households (Live+SD), a staggering 116% increase over RAW’s 2024 average of 1.2 million households. This wasn’t just the biggest RAW in five years—it was an all-out takeover.
The coveted A18-49 demographic saw more than double the audience compared to last year, solidifying RAW’s place as the must-watch program for the next generation.
Social Media Inferno
The second the bell rang, #WWERaw ignited X (formerly Twitter), claiming the #1 trending spot in the US, UK, Brazil, and Australia. It didn’t just trend; it owned the platform:
14 hours straight at #1 in the UK
Six of the top seven trending topics in the US
Globally, hashtags like #RAWonNetflix and #WWEonNetflix blazed across Brazil, Mexico, Spain, and beyond. On social platforms, WWE annihilated the competition, raking in 223 million social views—the highest ever for a RAW episode in 2024.
Breaking Records, Shattering Expectations
The sold-out Intuit Dome in Los Angeles wasn’t just a venue; it was a historic battleground. WWE’s Netflix debut crushed records to become the company’s highest-grossing arena event of all time. And let’s talk money—merchandise sales hit an all-time high for non-Premium Live Events, proving that fans were ready to buy in to this new era.
Star Power and Shocking Matches
The night was pure fire from start to finish. Here’s what went down:
Rhea Ripley reclaimed her throne as Women’s World Champion, defeating Liv Morgan in a brutal clash.
Roman Reigns silenced Solo Sikoa in a tribal combat match that left fans breathless.
CM Punk delivered a statement win over Seth “Freakin” Rollins in a grudge match months in the making.
Jey Uso toppled Drew McIntyre, proving why he’s “Main Event Jey.”
But that’s not all—WWE brought the big guns. Appearances from Dwayne “The Rock” Johnson, The Undertaker, Logan Paul, Travis Scott, and John Cena (who kicked off his year-long farewell tour) made the night unforgettable. Cena’s tour will unfold exclusively on Netflix, giving fans a front-row seat to his final chapter.
A Game-Changing Deal with Netflix
The January 2024 partnership between WWE and Netflix wasn’t just historic—it was genius. By bringing RAW, SmackDown, NXT, and Premium Live Events like WrestleMania and SummerSlam to Netflix, WWE unlocked unprecedented global reach. From the US to Latin America, WWE is now dominating screens in homes across the world.
The Future Is Here
RAW’s Netflix debut wasn’t just a success—it was a phenomenon. WWE has redefined what’s possible for wrestling in the streaming era, pulling in new fans and thrilling loyal ones.
This is more than a partnership—it’s a revolution. And if this debut is any indication, WWE and Netflix are just getting started.
Comments